The production and sales of protein-based supplements is a multi-million pound industry, and it is one - much like many other parts of the fitness industry - that is awash with myths and pseudo-facts that lead to downright confusion.
Scrambled, Poached, Fried... EGGS! At Bear Fitness, eggs have a constant presence in our day to day diet. They not only taste delicious, but they have some pretty important health benefits too.
Top 10 Health Foods you should be eating
Now some of the protein powder dust seems to have settled on the Protein World advertising campaign, and much of the general public have forgotten about it and the outrage they felt about that message. So what's left?